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10 Easy Ways to Promote Your Website

FREE ARTICLE # 89

Promoting your website can be a daunting task: it feels like there are thousands of ways to do it, but all of them take a lot of time or money for no guaranteed return.

To help solve this problem,
I've compiled a list of ten easy ways to promote your website.

1. Advertise in the Media. Now, you might have already ruled out advertising in newspapers and the like as too expensive, especially since the chances are your audience doesn't live in any specific local area. That mostly rules out radio, too, and TV is even more likely to be out of your reach. What you might not have realised, though, is that you should stop looking at the general media and start looking at the specialist media for your area.

For example, if you run a house-buying website, you could advertise it in specialist property magazines, and even on 'lifestyle' cable channels that show programmes about moving home.

2. Write Your Web Address on Things. If your business has any physical objects, whether it's a product, a carrier bag or just the front of your office, make sure to write your web address on there. Even if people don't keep or remember the exact address, it at least lets them know that your website exists.

3. Give Out Leaflets. There's nothing wrong with a bit of old-fashioned paper promotion: leaflet as many areas as you can. The chances are that your website is targeted to a specific demographic rather than an area, but the post office will be surprisingly helpful when it comes to getting your leaflets where they need to go, if you ask them.

4. Go to Specialist Events. If there's some kind of trade fair for the industry your website is in, turn up to it and promote your website. While there might not be all that many people there, the ones who are there will be influential, and can get your site talked about.

5. Put it on Business Cards. It should go without saying, but once you've gone to all that trouble to set up a website, don't forget to put it on your business cards. After all, if you're relying on them to get people to phone you, why not give them the option of reading more about you on your website?

6. Astroturf on Forums. An often overlooked way of getting traffic to your website is to participate on forums related to the subject and put your web address in your signature. This gets you more traffic than you'd think, especially at very popular forums.

7. Create Controversy. A great trick to promote your website is to use it to say controversial things: as the saying goes, any publicity is good publicity. This works best if you say something that you know will be provocative to a certain kind of person, getting it linked from all over the place. Bear in mind, though, that this strategy is better for advertising-driven websites than it is if you're trying to build a reputation and make sales directly.

8. Keep a Good Blog. While more and more businesses are starting blogs, few of them are doing it right. If you're using your blog to publish product announcements in corporate-speak, it's useless. You need to remember a simple mantra, 'views not news' – make sure your blog has something interesting to say.

9. Buy Search Engine Ads. Many people seem to think it's some kind of admission of defeat, but search engine advertising can work very well, especially with keywords that aren't already cluttered with ads. If you do it right, you can get very targeted ads very cheap – indeed, ironically, the more targeted the ads, the cheaper they tend to be.

10. Start an Affiliate Program. Finally, if you're selling something, don't forget that old standby of web marketing: the affiliate program. Offer visitors a cut of the profits if they can sell your products for you, and all of a sudden you've got a crack sales team raring to go. The only trouble with this plan is that everyone is doing it, so you'll need to offer a high percentage of your profits to your affiliates to make the offer attractive to them.

WEB DESIGN INDEX LISTING

SITE MAP

  1. 6 Reasons Why You Need a Website
  2. How the Web Works
  3. Registering a Domain Name
  4. The Confusing World of Web Hosting - Making Your Decision
  5. How to Set Up Your Hosting in 5 Minutes Flat
  6. Websites and Web logs - What's the Difference?
  7. What Do You Want Your Website to Do?
  8. Hiring Professionals - 5 Things to Look For
  9. Working With Templates
  10. Building a Budget Website
  11. There's More than One Web Browser
  12. Image Formats: GIF, JPEG, PNG and More
  13. The Many Flavours of HTML
  14. Clean Page Structure - Headings and Lists
  15. The Importance of Validation
  16. Avoiding the Nuts and Bolts - Content Management Software
  17. FrontPage - Easy Pages
  18. Dreamweaver - The Professional Touch
  19. What You See Isn't Always What You Get
  20. Why Doing It Yourself is Best
  21. Understanding Web Jargon
  22. Don't Be Scared, It's Only Code - HTML for Beginners
  23. 5 Steps to Understanding HTML
  24. Taking HTML Further
  25. Finding a Good HTML Editor
  26. CSS and the End of Tables
  27. Column Designs with CSS
  28. The Basics of Web Servers
  29. LAMP - The Most Popular Server System Ever
  30. IIS and ASP - Microsoft's Server
  31. Setting up a Test Server on Your Own Computer
  32. How Databases Work
  33. Which Database is Right for You?
  34. Uploading Your Website with FTP
  35. PHP - Easy Dynamic Websites
  36. Perl - Cryptic Power
  37. ColdFusion - Quicker Scripting, at a Price
  38. JSP - Java on Your Server
  39. Python and Ruby - the Newer Alternatives
  40. Taking HTML Further with Javascript
  41. VBScript - Javascript Made Easy
  42. AJAX - Should You Believe the Hype?
  43. The Web Designer's Toolbox
  44. An Introduction to Paint Shop Pro
  45. Photoshop - a Graphic Designer's Dream
  46. Free Graphics Alternatives
  47. How to Install and Configure a Forum
  48. Building Online Communities
  49. Using Quizzes and Games to Get Traffic
  50. Offering Free Downloads on Your Website
  51. Putting Multimedia to Good Use
  52. Opening a Web Shop with E-Commerce Software
  53. 5 Simple Steps to Accepting Payments
  54. Encryption & Security with SSL
  55. The Basics of Web Forms
  56. 7 Ways to Make Your Web Forms Better
  57. The Web is Not Paper
  58. Writing for the Web
  59. A Question of Scroll Bars
  60. Titles and Headlines - It's Not a Newspaper
  61. All About Design - Principles and Elements
  62. Designing for Search Engines
  63. Printing and Sending - the Two Things Users Want to Do
  64. The Art of the Logo
  65. Picking a Colour Scheme
  66. Fonts are More Important Than You Think
  67. Beware the Stock Photographer - Picking Your Pictures
  68. The Smaller, the Better - Avoiding Graphical Overload
  69. An Issue of Width - the Resolution Problem
  70. Why Word is Bad for the Web
  71. The 5 Principles of Effective Navigation
  72. Focus on the User - Task-Oriented Websites
  73. Making Searches Simple
  74. Time for User Testing
  75. Hints All the Way
  76. The Case Against Flash
  77. Using Flash Sensibly
  78. The Evils of PDF's
  79. Why Java Will Drive Your Visitors Away
  80. 5 Ways to Avoid the 1998 Look
  81. Content is King
  82. Why You Should Put Your Content in a Weblog Format
  83. Cut to the Chase - How to Make Your Website Load Faster
  84. How to Run Ads Without Driving Visitors Crazy
  85. Ads Under the Radar - Linking to Affiliates
  86. Text Ads - Unobtrusive Advertising
  87. The Top 10 Biggest Web Design Mistakes
  88. Why You Should Stick to Design Conventions
  89. 10 Easy Ways to Promote Your Website
  90. Making Friends and Influencing People - the Importance of Links
  91. How to Get Your Website Talked About on Blogs
  92. Tracking Your Visitors
  93. RSS - Really Simple Syndication
  94. Taking Your Website Mobile
  95. Registering Your Users by Stealth
  96. How to Make Visitors Add You to Their Favourites
  97. Setting Up a Mailing List
  98. Designing for Sales
  99. It's a World Wide Web - Going International
  100. Some Places to Go For More Information

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